visual freshness

A place to discuss design and randomness.

12.27.2006

Design and the Creative Process has been released!



Well, first we must shout out Daryl Moore. A long-time teacher/advisor for Andrés and myself at Montclair State University. He has grown into a friend and has recently released a book titled: Design and the Creative Process. (Link provided to Barnes & Nobles) It takes an inside look at the views towards design and exposes them through the eyes of the creater itself. Designers such as Stefan Sagmeister, Paula Scher, & Tritonic. Wait just a minute... Tritonic!?! Thats right, on page 143 of the book there is a paragraph on your favorite design team. So pick up the book, enjoy the read, and then add it to your design library. The best part of it all is: he is a Newark, New Jersey native.

ISBN: 1401861644
photo courtesy of: Design Exploration

12.21.2006

Newark City Halls hits 100!



December 21st, is the 100th Birthday of City Hall. This massive stucture stands as a great symbol for the City of Newark. Creating visuals to express the city's history, we produced large banners for the Rotunda, historical posters with photos from different time periods, and a brochure for visitors to take away. It was a great unveiling with all the key inidividuals at the scene. Congratulations Newark! One of many milestones achieved and many more to come. Shout out to our boy Ron Rice Jr. on this one.

12.15.2006

Just Stay Hungry



The code Tritonic follows has been pasted on our wall:

"The key to staying on top of things is treat everything like it's your first project. Knahmsayin? Like back when you was an intern like. That's how you try to treat things like. Just stay Hungry" -B.I.G.

Jay-Z's "First Song"

12.12.2006

Focused on the Youth



Boys & Girls Clubs of Newark has focused on the youth for this years annual report. We gave this organization an updated direction that was a huge success. From a hand draw graph to playful details, this is an annual report to see and embraced by its board members and attendees. Enjoy the shots and stop by to check it out in person.

12.08.2006

Rollout on Options–Essex County College's 2nd Publication Refreshed



After bring ECC UpClose with their college and their students, it was time to let the Spring Issue hit the streets. With programs backed by PSE&G and flexible class schedules, the approach was taken to give the feature a celebrity feel. Each publication is really a coarse schedule with a twist. So if you don't live in Essex County, then stop by and pick up a copy. This is a college with a unique, inspiring direction that should not be overlooked.

12.07.2006

Make a fresh mark. Edelman begins to stimulate.



Our network of peeps share in the process, which is key in a successful creative piece. In order for them to leave a piece of themselves, we ask to make your mark on our walls. The first addition to our canvas, Matt from Edelman. Thanks, Matt for leaving your words and beginning the viral tag within our studio.

12.04.2006

We've Moved!



New location is in full effect! The oranges reside on the corner of Halsey and Crawford Street, overlooking Broad Street and Lincoln Park. Fresh paint, larger area, additional creative heads & the key point, free parking! Yes, that is correct and not a typo. We encourage a visit and will have an opening in January 07. There are little details to not overlook, 4 more employees to meet, and free parking! Am I selling you yet? Our full launch in the new year will have some great photos, till then... curiousity will eat at you.



Tritonic
421 Halsey Street
Newark, New Jersey 07102