The Atlas Solution

Check out this amazing campaign the Shops at Atlas Park is pushing. We were asked to develop the look and feel for this project.

From theAtlasSolution.com :

The US economy is experiencing a major slowdown --- one that seems to accelerate daily. Americans’ own attitudes about the economy become self-fulfilling, and so we hope to help Americans believe that we can influence our own destiny. The Atlas Solution will help us believe that we can impact our future. The sponsor, The Shops at Atlas Park, is part of the shopping center industry, and we are taking a step ourselves and are also challenging our industry to do the same: to inject saved cash directly into consumer’s hands along with encouragement to spend. If we all stop investing and hoard our dollars, the economy will worsen. Fear breeds more fear. If, however, we all take a step forward together, things will get better, sooner. Confidence and optimism about our economic future breed confidence and optimism.

We at The Shops at Atlas Park in Queens, New York are doing our part by giving away $20,000 in cash between President’s Day and the day in the spring that the federal economic stimulus checks are mailed. It is our sincere belief that this will lead to increased consumer confidence and spending in Queens, NY and in turn improve the economy.